Our Vision and Value Proposition is a strategic partner to insurers, brokers and distribution partners in the transformation process towards digital distribution.

Today insurers and brokers are not able to sell digitally through partnerships due to constraints on internal IT-systems, lack of API’s for digital collaboration and not knowing how to establish customer journey for online sales through partners. solves this for our clients! is conceived as a global player from our founding and our ambitions are sky-high. Our long-term strategy is to make insurers and brokers winners in online sales through distribution partners. Our goal is to become the leading platform for digital distribution of insurances.

Client value in focus

From day one, has been delivering high-value digital cross-selling solutions for insurers and brokers


Open positions


Jeppe Klausen is the founder of and has extensive experience in building IT solutions in the insurance sector. He has been an entrepreneur for more than 10 years and successfully sold his last business, Process Factory, to Nordic Insurance Conglomerate FDC.

Esben Toftdahl Nielsen joined as co-founder in 2017. He has extensive strategic and commercial experience from management consulting as well as executive positions in B2B SaaS businesses. He is part of the advisory board of the Open Insurance Initiative.

Esben S. Sørensen has +10 years of experience from large insurers in setting up distribution partnerships. He has built distribution partner setups for the 2nd largest Nordic insurer Gjensidige. Prior to joining he was Partner Sales Director at the largest Danish insurer Tryg.

In the last 8 years Simon Bentholm has been working with purchase behaviour on financial products. Prior to joining Simon Bentholm was operating partner in Kl.7 as behavioural specialist. In this position he was the main architect of insurer Alkas online success.


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Short description is a digital distribution Hub for insurance.

Boilerplate connects insurance and E-commerce. We do so through our advanced full-stack distribution solution - Penni Connect. We handle three main concerns: integration to legacy insurance systems, providing API's suitable for online sales and ability to build pluggable widgets as well as full frontends. By utilising capabilities in behavioural design and conversion insights for insurance we establish high-performing online sales solution for insurance.


Join our team!

At we passionate problem solvers that loves building technology. We’re a team of great people. We are constantly looking for new great people to join our team. If you love solving complex problems, get in touch with us!